Каковы наиболее существенные мотивы клиента для покупки? Путь клиента сегодня уже не линейный: он проходит через широкий спектр цифровых каналов.
What are the most influential touch points along today’s path to purchase? After all, the customer journey is no longer linear, passing through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.
Join experts from Luth Research and their client, Delta Faucet Company, for a look at how they observe the various online and offline touch points consumers engage with.
Онлайн, ИнтернетIdentifying Touch Points That Matter Most
- Анонс
- Программа
- Участники
- Спикеры
Каковы наиболее существенные мотивы клиента для покупки? Путь клиента сегодня уже не линейный: он проходит через широкий спектр цифровых каналов.
What are the most influential touch points along today’s path to purchase? After all, the customer journey is no longer linear, passing through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.
Join experts from Luth Research and their client, Delta Faucet Company, for a look at how they observe the various online and offline touch points consumers engage with.
Начало: 1 PM ET / 10 AM PT / 21:00 по Москве
https://event.webcasts.com/starthere.jsp?ei=1182127&tp_key=a03d95e37f&sti=webinar_page
You’ll hear about:
- How to measure the most influential channels within the purchase journey
- How consumers choose the channels from which to shop and purchase from
- The emerging role of Amazon on the path to purchase
